Tom Snogles is the founder and owner of Sun Power Lawn Care, a Gainesville, FL electric lawn care and maintenance business dedicated to quiet and sustainable service.
Every day in a small business owner’s life feels crazier than the last.
You’re running from job to job and meeting to meeting. One minute you’re putting out fires, the next you’re celebrating a new success. You’re dotting your i’s and crossing your t’s on endless paperwork, and you’re drafting big ideas on napkins during your lunch break.
In the midst of all this, it can be difficult to remember that each day adds up. Suddenly, a year has gone by—how did the company change? What impact did the company have?
Those are the questions we want to answer today. As 2017 comes to a close, Sun Power Lawn Care is looking back on a year of growth for our business, our employees, and the sustainable lawn care industry.
How Our Business Grew
This year we were able to buy a new 48” electric lawn mower. Not only does it allow us to tackle large commercial properties, it also makes our residential work faster. That means clients get more bang for their buck, and we can be even more competitive with gas-powered mowers.
I’m especially proud of how our staff has evolved since 2016. Our team leader Jay has had an amazing year, taking on more lawn maintenance responsibilities and handling each new challenge with professionalism. Plus, our clients love the guy!
As our number of accounts continued to grow, we expanded both our winter and spring lawn care teams. We also started using new software that streamlines job scheduling, client communication, and payment, which helped our expansion go smoothly.
Electric on the Rise
We’re starting to see electric mowing take off across the U.S.
According to Grand View Research, electric mowers have become a leading product in the market and usage is expected to grow rapidly over the next several years. Our electric mowing suppliers have seen this with their own eyes, telling us that they’re crazy busy right now.
Honestly, I’m not surprised—people are beginning to realize that electric mowers are powerful and durable, while much lighter, quieter, cleaner, and easier to maintain than gas mowers.
The expansion of electric lawn care is proof of concept for Sun Power Lawn Care. It motivates our work and helps keep us looking for new ways to reduce pollution across the industry.
We owe so much of our success in 2017 to our friends and partners in the Gainesville business community.
Our new connections include We Are Neutral, who helped us go carbon neutral at the beginning of 2017. We’d also like to thank April Strickland at Golden Rule Real Estate & Property Management for her support over the past year.
Referrals through Business Network International also took a leap this year. Just in 2017, we pulled in the same amount of referral dollars as we had in the previous 2.5 years. I was also happy to pay it forward, sending $125,000 worth of business to my BNI connections throughout 2017.
Challenges We Tackled
Though we’re growing fast, there are still times where I wish I could be two places at once. Or three places at once. Or 10.
Picking up every phone call and meeting every single person that calls us is still a goal we’re striving for. We plan to reach it in 2018 by designating an employee to field calls throughout the day.
We’re focusing especially on the busy spring season—we want to make sure our community has access to quiet, eco-friendly lawn care as soon as they need it.
Plans for the Future
I’m hoping to carry the successes of 2017 forward into 2018.
We’re on track for our staff to expand again as our account load continues to grow. We’re also planning to revamp our quoting system so that we can price jobs for clients over the phone. We may even add some new services in the winter, when regular lawn maintenance slows down.
It’s not going to be easy, and we’ll need some key personnel to make it all happen—but we’re excited to see where this crazy dream for an emissions-free lawn care industry takes us.